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In this episode of The Beef Podcast Show, Jesse Fulton from the University of Nebraska-Lincoln shares valuable insights into the Beef Quality Assurance program and why upholding high standards in beef production is so important. Jesse offers practical tips for improving cattle handling and minimizing common problems like bruising during transport. Don’t miss out on these industry best practices—listen now on all major platforms!

"The Beef Quality Assurance program isn't just about residues and records; it has evolved and also include cattle handling and biosecurity."

Meet the guest: Jesse Fulton is the Associate Extension Educator and Director of Nebraska Beef Quality Assurance at the University of Nebraska-Lincoln. With a strong background in beef production and education, he previously served as Director of Producer Education for the National Cattlemen's Beef Association, where he led key industry programs. Jesse holds a Master's in Animal Sciences and is dedicated to enhancing beef quality standards.

What you will learn:

(00:00) Highlight
(01:11) Introduction
(04:58) Generational sustainability
(11:24) Managing defects in beef
(18:44) Beef quality assurance
(24:24) Certification process
(30:08) Producer recommendations
(36:57) Final three questions

The Beef Podcast Show is trusted and supported by innovative companies like:

- Virbac

- Pro Earth Animal Health

- Bioverse

- dsm-firmenich

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Jesse Fulton: Beef Quality Assurance | Ep. 102