Creator Empires Podcast 196. Will AI Destroy Your Course Business?
Jun 16, 2025
Explore the future of creator-led education and how AI might change the landscape. Personalization is key; your audience craves knowledge from you, not just information. Discover why transformation trumps features when selling courses. Uncover new strategies like building communities, hosting in-person events, and even developing software to outpace your brand. Embrace the shift towards access and engagement, leveraging AI to enhance operations. Stay ahead in a market that values connection and experience over mere content.
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Episode notes
Transformation Beats Information
- The medium (courses vs free info) matters less than whether learners believe they'll be transformed.
- Offers with higher perceived likelihood of transformation will command higher prices and attention.
Learning Markets Rapidly Evolve
- The online learning market exploded while spending on printed educational books dropped sharply.
- Mediums shift over time, so creators should ride platform and format waves rather than cling to one format.
Trust Is Your Core Moat
- Reputation and audience attention remain core assets; trust lets creators continue to sell despite free information.
- But creators should adapt offers to emphasize results and unique access to stay resilient.