Build software to outgrow your brand

5 ways to keep your creator-led education business future-proof: 1. Your fans want to learn from YOU. Make your products as personal as possible. 2. People will always be happy to pay for transformation, not for information. Position your offer that way. 3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself. 4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too. 5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand. I’m personally doubling down on our events and software (Teacher AI).