IT’S JUST COFFEE! Specialty Instant Coffee is Here - Meet New Ground | CONNOR NESTOR!
May 26, 2025
Connor Nestor, founder of New Ground, has taken the convenience coffee scene by storm with his innovative approach to specialty instant coffee. He chats about the unique NGT extraction system that enhances flavor, and how he and his team overcame industry hurdles to bring new products to life. The conversation dives into the coffee culture's evolution, highlighting quirky childhood lunch stories and the rise of ready-to-drink coffee. Nestor also shares insights into crafting a perfect espresso martini on tap, blending convenience with quality.
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Humble Origins of Newground
- Newground began as a side hustle to create better tasting instant coffee after a disappointing long weekend with classic instant.
- They developed a unique NGT extraction system and started manufacturing specialty instant coffee for well-known roasters.
Overcoming a $1.2M Crisis
- Summer 2022 was Newground's hardest time with co-packing failures causing $1.2 million in losses.
- They overcame it by building their own factory and managing multiple supply chain parts creatively.
Own Your Coffee Manufacturing
- Avoid third-party manufacturing for sensitive coffee products without thorough due diligence.
- Own your process and work with partners who understand coffee's intricacies to ensure quality and care.