TCC Podcast #171: Writing Sales Letters with Stefan Georgi

It's a bit early to pick a best episode of 2020, but we predict this will be an early contender. Master copywriter, Stefan Georgi, joined us for the 171th episode of The Copywriter Club Podcast, to talk about how he became a copywriter who has helped his clients earn $700 million is sales. That is NOT a typo. Stefan is a terrific copywriter and this interview is practically a workshop on writing better sales letters. We talked about: •  the lucky poker game that turned Stefan into a copywriter •  how he landed his first two clients (and $300) 24 hours after calling himself a copywriter •  growing into clients and selling almost $700 million worth of products •  the crazy amount of work that earned Stefan $80K a month •  how he ended up writing 8 out of 10 of the top performing pages on click bank •  how he obsessed over the craft of copywriting (and what that involved) •  his favorite copywriting resource—we’ve included a link so you can get it too •  the RMBC method for writing a sales letters •  the genius way he breaks the “mechanism” into two parts that increases sales •  the different things you need to do with the lead of a sales page •  Stefan’s point-by-point script for a sales page that you can use when you write •  the most common mistakes copywriters make when writing a sales message •  the ROI escalation method and how Stefan uses it to justify his rates •  how his mindset has shifted as he’s grown in his business •  how he got his clients to recommend him to future clients •  how he balances his time writing for elite clients with time for his family You won't want to miss this one. To get it, download it to your favorite podcast app (or better yet, subscribe so you never miss an episode), click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: TCCIRL Warrior Forum ClickBank Software Projects The Fascinations Doc Stefan and Justin’s Mastermind Stefanpaulgeorgi.com Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, this coming March 12th through 14th. You can get your tickets now at thecopywriterclub.com/tccirl. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the Club for Episode 171 as we chat with copywriter Stefan Georgi about his approach to writing long copy, the ROI escalation ladder and how we can use it in our businesses, what it takes to write copy that produces $700 million in revenue over six years, and how he gets his clients to sell his services for him. Kira:   Welcome Stefan. Rob:   Hey, Stefan. Stefan:           Hey, guys. Thank you. It's great to be here. Kira:   Yeah, we're excited to have you here. We met you through Brian Kurtz, through the Titans Masterclass, and so, glad we can hang out today. And also you're going to be speaking at our event in March, which is really exciting. Stefan:           Yeah, I'm thrilled for that. I really appreciate you guys inviting me to come speak, but I cannot wait for that. Kira:   All right, so why don't we start off with your story? How did you end up as a copywriter? Stefan:           Yeah, so it's definitely one of those sort of funny twists of fate or things that are, it's a bit unexpected, I suppose you'd say. In 2011, I was teaching at an outdoor school in Marble Falls, Texas, which is about an hour and a half outside of Austin. And I was at this place called The Outdoor School, which was like a summer camp during the summer and a outdoor Ed type facility during the spring and the fall,