How does a Marketing Dashboard Help a CMO? - Casey Stanton Fractional CMO Show - Episode # 046

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Sep 21, 2022

Discover the power of dashboards and scorecards in marketing. Learn how they provide critical insights that enable fractional CMOs to evaluate business health effectively. Uncover strategies for clearly defining goals and measuring progress, ensuring actions align with desired outcomes. Explore practical examples and tools to enhance sales tracking and strategy adaptation. This episode highlights how data visualization can transform marketing effectiveness and drive business success.

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Harnessing the Power of Dashboards for Marketing Success

00:00 • 2min

Effective Strategies for Achieving Sales Goals

02:05 • 9min

The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes.

Takeaways:

You can become a successful Fractional CMO by reviewing every week, dashboards and scorecards that show you the health of a business, to the point that by looking at a graph or numbers, you can tell if the business is going in the right direction or not.
If you notice that the business is going in the wrong direction based on the dashboard or scorecard, you can then ask for more details, figure out why it’s happening, and resolve the problem.
When you are growing a company, you need to be focused on the timeframe that you want to grow the company by and know what success looks like.
Without clarifying your goal, you will be taking actions that don’t actually impact the outcome that you need. Once you identify the outcome you need to achieve, you can take intentional actions to reach it.
With your goal and timeframe defined, you can track your progress and measure whether you are on or off track to hit your goal. You’ll know when you’re behind schedule because it’s been tracked which allows you to a proactive decision to right the ship.
Scorecards help you focus on exactly what the problem is so you can go solve it by providing great insights into the situation.
A properly set up dashboard will show you data that is actionable and that will help you solve the biggest problems.

Quote of the Show:

“A scorecard and a dashboard will change everything for you” - Casey Stanton

Links:

Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
Free CMOx Scorecard: https://cmox.co/scorecard/
CMOx Website: https://cmox.co/call/
The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/wQuX9qRBaOw