The Art of Selling Online Courses 218 Meet The Woman Who Built a 4M Followers Course Business
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Dec 30, 2025 Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers, dives into the evolving landscape of online courses. She highlights the 'trust recession,' explaining why potential buyers are more cautious today. Hadar emphasizes the importance of incorporating coaching and community into courses. She also shares her strategies for building an organic audience through YouTube and email marketing, while discussing the rise of shorter lessons and market saturation challenges. Insights into live launches and leveraging webinars round out the conversation.
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Content-Only Courses Are Becoming Obsolete
- Course content alone is losing value because people can get content easily via AI and free sources.
- Products must get learners to the finish line and focus on outcome, not just lessons.
Add Coaching And Community To Courses
- Include coaching and community as core components rather than optional add-ons for better results.
- Design digital courses with regular coaching touchpoints to drive completion and impact.
Learners Need Faster, Shorter Lessons
- Learners now demand shorter, faster, and more effective lessons because attention spans have shortened.
- Successful products must capture attention and provide hands-on support to overcome this shift.