Craft Beer Professionals Benchmarking and Profit Mapping for Breweries
Oct 15, 2025
Join Jake Lohse, co-founder of Presidential Brewing, Dan Reineke from Loma Brewing, and Sara Watson of Vacancy Brewing as they dive into the intricacies of brewery finances. They discuss the importance of weekly performance metrics, tracking labor costs, and leveraging community events for profitability. Sara reveals the impact of managing discounts, while Jake shares strategies for pricing and expense coding. Together, they emphasize the necessity of real-time data and simple systems to drive growth and engagement in the brewing business.
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Track Leading And Lagging Metrics
- Track both leading and lagging indicators and review them regularly to steer daily operations.
- Use leading metrics (traffic, emails, posts, labor hours) weekly and lagging metrics (margins, profit) quarterly.
Prioritize Email Over Organic Social
- Use email as a reliable marketing channel alongside social media for predictable reach.
- Measure open rates and audience size to know which channel actually drives sales.
Keep Reporting Simple And Act Weekly
- Keep financial tracking simple and review short-term numbers weekly for quick course correction.
- Pull levers like promotions or targeted wholesale outreach when pacing falls short.
