Real Reason You’re Burnt Out—And Why Rest Is the New Business Strategy with Maegan Megginson

75% of entrepreneurs feel burned out—but only 2% take intentional rest longer than a week. 

What if your “lack of productivity” isn’t a personal failure, but a signal from your body that something is broken… and not in you?

In this soul-deep episode, George is joined by former therapist turned holistic business coach Maegan Megginson, who specializes in helping entrepreneurs navigate burnout by reconnecting to their intuition, their original vision, and their nervous system. Together, they dismantle the toxic conditioning around productivity, explain the hidden costs of hustle, and challenge you to radically rethink what success looks like.

If you’re tired, stuck, or quietly wondering “Is this really worth it?”—this is your invitation to a new way of being.

What You’ll Learn in This Episode

• Why burnout isn’t a personal problem—it’s a system problem
• How stress, burnout, and depression show up in the body (and what to do about it)
• The difference between hyper- and hypo-arousal in burnout
• How patriarchy and capitalism condition us to extract from ourselves
• Why sabbaticals aren’t luxuries—they’re necessities
• How to reconnect to the original vision that sparked your business
• Why small business owners have the power to rewrite broken systems

Key Takeaways
✔️Your body is the wisest business coach you’ll ever have—listen to it.
✔️Burnout is not a failure—it’s a message.
✔️Defensiveness and curiosity can’t exist at the same time. Choose curiosity.
✔️What you originally wanted when you started your business still matters.
✔️If you’re constantly exhausted, it’s time to stop tweaking and start resting.
✔️The quality of the fruit depends on how you tend the garden—not just how you plant it.
✔️You have agency, sovereignty, and choice—use it to reclaim your peace.

 

Timestamps
[00:00] – What if scaling is more about resting than working harder?
[03:00] – Meet Maegan: recovering therapist and burnout mentor
[06:00] – Defining burnout (and how it differs from stress and depression)
[10:00] – The hyper vs. hypo burnout spectrum
[13:00] – How capitalism and patriarchy condition our approach to work
[17:00] – Why burnout is systemic—not a personal failure
[21:00] – Deconstructing “the playground” metaphor for entrepreneurship
[27:00] – How we extract from ourselves without realizing it
[33:00] – The illusion of constant growth and productivity
[37:00] – How to spot internalized patriarchy and perfectionism
[42:00] – Why we must bring awareness to the systems we operate in
[46:00] – Rediscovering the original vision for your life and business
[52:00] – Why purpose without alignment leads to collapse
[58:00] – How sabbaticals help you hear the whispers of your soul
[01:06:00] – 3-part sabbatical process: Prepare, Rest, Integrate
[01:14:00] – Final message: stop asking what to do—start asking how to be

Choose Your Next Steps:

• Carve out 30 minutes to reflect on why you started your business
• Ask yourself: What was I really craving when I stepped into entrepreneurship?
• Write down one part of your original vision you’ve abandoned—and commit to bringing it back
• DM George @itsgeorgebryant with your reflections, or subscribe to Maegan’s newsletter for more

Connect with Maegan Megginson

• Website: deeplyrested.com
• Newsletter: deeplyrested.com/newsletter
• Podcast: Deeply Rested Podcast
• No Instagram—on purpose

Join The Alliance – Relationship Beats Algorithms™ community for aligned entrepreneurs
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