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Cortex

157: Being Better

Jul 19, 2024
The hosts dive into the delicate dance of self-improvement in creative fields, tackling the tug-of-war between perfection and progress. They humorously critique the TV show 'The Bear' while prepping for a live performance, revealing the emotional labor behind it. With a thoughtful discussion on the pitfalls of productivity tools and distractions, they share effective strategies to embrace failure as a pathway to growth. Plus, insights on navigating ROI in creativity underscore the importance of long-term value over instant numbers.
01:24:28

Podcast summary created with Snipd AI

Quick takeaways

  • The importance of trust and connection in marketing efforts for higher conversion rates.
  • Utilizing Instagram as a sales and marketing funnel to track and improve conversion rates.

Deep dives

Impact of Viral Instagram Reel on Sidekick Notepad Sales

The Instagram reel featuring the Sidekick notepad went viral, nearly hitting a million views, and significantly boosted the Instagram following of Sidekick. While daily sales doubled during the reel's peak popularity, the conversion ratio to actual sales was lower compared to other marketing channels like podcasts or videos featuring the product.

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