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Grey and Myke discuss the pursuit of perfection in creative work, technology for productivity, handling failure, and the impact of a viral Instagram Reel. They explore struggles with improvement, fitness optimization, live event planning, social media marketing, and strategies for navigating and learning from failures.
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Quick takeaways
- The importance of trust and connection in marketing efforts for higher conversion rates.
- Utilizing Instagram as a sales and marketing funnel to track and improve conversion rates.
Deep dives
Impact of Viral Instagram Reel on Sidekick Notepad Sales
The Instagram reel featuring the Sidekick notepad went viral, nearly hitting a million views, and significantly boosted the Instagram following of Sidekick. While daily sales doubled during the reel's peak popularity, the conversion ratio to actual sales was lower compared to other marketing channels like podcasts or videos featuring the product.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode