Kelsey Shumway, Director of Sales & Strategy at RepurposeHouse, shares strategies for optimizing content and the power of omnipresence on social media. She discusses the importance of posting over perfection, replacing perfectionism with 'coward,' and leveraging success stories for business growth.
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Quick takeaways
Being present on various social media platforms is essential for entrepreneurs to reach a wider audience and maximize business opportunities.
Prioritizing consistent posting and authenticity over perfection in content creation helps entrepreneurs connect with their audience on a genuine level and establish their authority within their industry.
Deep dives
The Power of Omnipresence
Omnipresence on social media means staying prevalent in front of your audience regardless of the platform they are on. By creating content that can be used on multiple platforms, entrepreneurs can broaden their reach and engage with their audience more effectively. Being present on various platforms allows for more opportunities and avoids limiting oneself to just one platform.
Post over Perfection
The hesitancy to show up on social media often stems from the desire for perfect content. However, the need for perfection can hinder progress. Instead, entrepreneurs should prioritize consistent posting over perfect content. By posting authentic and imperfect content, they not only appease the algorithms but also connect with their audience on a more genuine level, build transparency, and establish their authority within their space.
Optimizing Content and Clear Calls to Action
Entrepreneurs should repurpose existing content and turn it into short-form videos or other forms suitable for social media platforms. Utilizing an archive of content saves time, allows for greater visibility, and keeps entrepreneurs in front of their audience. Calls to action (CTAs) play a crucial role in optimizing content. CTAs should ask for engagement, describe the content or product, and provide a clear action step for the audience, such as visiting a website or signing up for emails.
Kelsey Shumway's the Director of Sales & Strategy at RepurposeHouse, the world's leading content recycling agency. She helps entrepreneurs best strategize how to best show up on social, and get the most out of their content.
Top 3 Value Bombs
1. You've got an audience that is searching for your wisdom, for your content, for your products. To not stay in front of them is such a big missed opportunity when we know business can be driven through social media.
2. People expect you to mess up. People don't expect you to speak like a robot and to just focus on posting your content instead of perfecting it.
3. Get clear into the goals of your call to actions so people know what you want them to do. It allows your audience to become familiarized with what you're selling and your products so that when the need arises for what you are selling or what you're creating, you're top of mind.
Visit Kelsey’s website and schedule a call with her, and get you rocking with some good content - Repurpose House
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