Content Is Profit The Creator's Role in Crisis: 5 Questions Every Creator Should Ask Right Now
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Jan 6, 2026 This conversation dives deep into the crucial role of creators during crises. It tackles the importance of intent in sharing content, urging a reflection on whether messages inform, inspire, or just react. Emphasizing the need for thorough research, it highlights the risks of speaking on unverified issues. The discussion also encourages empathy, advising creators to consider how their words might be perceived by others. Finally, it underscores the value of authenticity, advocating for thoughtful responses over impulsive reactions.
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Clarify Your Intention Before Posting
- Before posting, clarify whether your content intends to inform, inspire, or react for attention.
- Luis Da warns emotional urgency often masquerades as value and misguides creators.
Personal Trigger: Venezuela's Crisis
- Luis Da shares his Venezuelan background and how recent events led to intense online tagging and heated posts.
- He used that experience to reflect on creator responsibility during crises.
Verify Facts Before You Speak
- Research and speak from understanding, not assumption, before commenting on events.
- Luis Da says, "If you wouldn't bet your reputation on it, just don't say it."
