From our Season 12 Archives, one of our favourites
This week, we’re talking about the creative ways Hollywood markets films.
We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.
And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.
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Under the Influence with Terry O'Reilly Under the Influence with Terry O'Reilly Under the Influence with Terry O'Reilly