TCC Podcast #41.5: The “Mentee Mindset” with Kevin Rogers

Copy Chief Kevin Rogers is in the club for a special inbetween-isode. This is a rare, second episode this week and it’s a good one. Kevin shares his journey from high school drop out with ambitions of stocking shelves at the grocery store to highly paid copywriter, then chief of his own community for copywriters and other business owners. Here’s a sample of what we covered: •  How Kevin landed his first job (and had to create writing samples first) •  His “go with your gut” principle for writing good copy •  How relationships propelled his career forward and the “mentee mindset” •  His four-part joke formula for creating stellar sales hooks •  The three rules Kevin follows when he gives a speech (and the results) •  What it takes to be an expert in something (and why most writers should have a “bat signal” talent) •  John Carlton’s Pro Code, and •  What really makes Kevin angry Plus we got the details on Kevin’s upcoming event in St. Petersburg called Copy Chief Live. It sounds like an amazing event that anyone who writes copy that gets conversions might want to check out. One more thing: it looks like Kevin may have set a new record for links on his show notes page. And it’s easily the funniest list we’ve ever published (at least until we get to Carrot Top. That guy’s not funny). Check them all out. And don’t forget to click the play button below, or scroll down for a full transcript. Most of the people and stuff we mentioned on the show: Sponsor: AirStory George Carlin Rodney Dangerfield Jerry Seinfeld Sam Kinison Bill Hicks Jim Breuer Billy Gardell Star Search Ed McMahon Carrot Top John Carlton Gary Halbert Gary Bencivenga CA Magazine Nothing in Common Vin Montelo Copy Chief Clayton Makepeace Daniel Levis Carline Anglade Cole Rachel Rofé Ryan Lee Dean Jackson Nicole Piper Todd Brown Ryan Levesque James Schramko Ben Johnson Ross O’Lochlainn Jody Raynsford Wardee Harmon Parris Lampropolous Joe Schriefer Marcella Allison Henry Bingaman Copy Chief Live PI4MM.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for this special in-between-i-sode as we chat with copywriter and copy chief, Kevin Rogers, about his journey from standup comedian to highly sought after copywriter. The joke formula that became his secret for writing great hooks, mentoring other copywriters, and a special event he is putting together this Fall. Kira: Hey Kevin. Hey Rob. How’s it going? Rob: Hey guys. Kevin: Hey. Rob: Kevin, it’s great to have you here. Kevin: Man, it’s great to be here with you guys. Appreciate you having me. This will be a lot of fun. Rob: Yeah, we’ve actually had you on our list for a while, Kevin. Wanted to talk to you. You’ve got a lot of stuff going on, but let’s jump in maybe and start with your story, where you came from and how you got into copywriting? Kevin: It felt like a miracle when I found copywriting. It was like lightning striking twice in the best way in your life because I spent 10 years as a standup comedian and that was such a miracle thing to experience. A high school dropout, just had no direction. I was restless and I really hated, at one point, showing up to school every day. It just felt stupid. I don’t know what ... This isn’t for me. I wasn’t going to pursue college, and I just thought it was so much cooler to work at my job stocking shelves at grocery...