The Daily The Sunday Read: 'Sweatpants Forever'
Aug 23, 2020
Scott Sternberg, a fashion designer and founder of Entire World, discusses the seismic shifts in the fashion industry due to the pandemic. He shares insights on how consumer behavior has transformed, sparking a rise in sweatsuit sales while traditional luxury items face devaluation. Sternberg highlights the challenges of overproduction and the industry's flawed practices, advocating for sustainability and a direct-to-consumer approach. His experiences reveal resilience amid uncertainty and the need for reinvention in a post-pandemic world.
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Sternberg's Foresight
- Scott Sternberg, founder of Band of Outsiders and Entire World, foresaw the fashion industry's collapse.
- His background in economics and prior experience with Band of Outsiders informed his approach to Entire World.
Fashion Industry Bubble
- The fashion industry, much like the 2008 financial crisis, was driven by overproduction and unsustainable practices.
- This bubble, characterized by excessive shows, collections, and clothes, ultimately led to its downfall.
Rise of Young Designers
- In 2005, a new generation of American designers emerged, revitalizing the fashion scene.
- These designers, including Sternberg, gained rapid recognition, but their businesses weren't always built on sound foundations.