Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Tarang Amin: “Embrace what you think is risky.”
Mar 27, 2025
Tarang Amin, Chairman and CEO of e.l.f. Beauty, shares his fascinating journey from a family-operated motel to leading a major cosmetics brand. He emphasizes the importance of risk-taking and innovation, highlighting how failures can fuel growth. Tarang discusses the significance of employee ownership and fostering teamwork, as well as the challenges of transitioning to a CEO role amid investor pressures. He advocates for transparency and diversity in leadership, revealing how these values drive creativity and success in the ever-evolving beauty industry.
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Quick takeaways
- Tarang Amin emphasizes the importance of treating employees well and offering ownership opportunities to foster accountability and engagement.
- He advocates for an innovative culture that learns from mistakes, embracing failure as a pathway to success and continuous growth.
Deep dives
The Journey from Motel to CEO
The personal journey of Tarang Amin highlights the significant impact of his early experiences running a family motel. This formative period taught him vital business lessons, including the importance of cash flow and employee motivation. Working alongside his family, he developed an understanding of management that emphasized treating people well, particularly in a budget-focused setting. These insights have carried through his career, underscoring the value of human relationships in business leadership.
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