Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth.
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🔗 Links:
* Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb
* Top traits of product marketers - https://www.linkedin.com/pulse/top-traits-best-product-marketers-matt-hodges/?trk=articles_directory
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
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Show Notes:
(00:27) - Intro
(04:49) - Leaning into marketing automation over heavy sales
(11:31) - Joining Intercom
(13:02) - Setting expectations in a new role
(20:02) - Jobs-to-be-done
(23:29) - Biggest missed opportunity with marketing sites
(25:43) - Matt's favorite marketing sites
(31:56) - Matt back at Atlassian
(37:39) - Audience questions
The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops