Best of the Pod: She Built an AI Product Manager Bringing in Six Figures—As A Side Hustle

316 snips

Aug 20, 2025

Claire Vo, Chief Product Officer at LaunchDarkly and founder of ChatPRD, shares her journey of creating an AI tool that simplifies product management while balancing a demanding job. Discover how she built ChatPRD during a Thanksgiving weekend, the future of product management roles, and the ways AI facilitates rapid upskilling for junior PMs. Claire also discusses the integration of AI in her daily life as a tech-forward parent and how this side hustle not only supports 10,000 users but enhances her own professional skills.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Built ChatPRD Over A Holiday

Claire built ChatPRD after iteratively prompting GPT to reproduce her product-writing process.
She launched a weekend-built product over Thanksgiving and grew it to thousands of users and paid customers.

INSIGHT

AI As A Product Thinking Buddy

AI acts as a thinking buddy that fills gaps and surfaces forgotten functional requirements.
Claire credits AI with reminding her of crucial details like filters and table-stakes features she might omit.

ADVICE

Provide Persistent Context And Templates

Capture and stabilize company and personal context so the model remembers your constraints and templates.
Upload your PRD template and role info to spend less time re-prompting and get consistent outputs.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

**Automate 80% of your repetitive writing, thinking, and creative tasks**
**Try Spiral made by Dan Shipper & Every: https://spiral.computer?utm_source=youtube**

Claire Vo built ChatPRD—an on-demand chief product officer powered by AI. It’s now used by over 10,000 product managers and is pulling in six figures in revenue.

The best part?

Claire has a demanding day job as the CPO at LaunchDarkly. So she built all of ChatPRD herself—over the weekend—with AI.

I sat down with Claire to talk about how ChatPRD works, how she built it as a side hustle using AI, and all of the ways she’s using AI tools to accelerate her work and life.

We get into:

- How she used AI to build ChatPRD over Thanksgiving break
- The part of product management that Claire thinks AI will disrupt
- Why the PMs of tomorrow will be “proto-managers” who create prototypes rather than just specs
- How junior PMs can use AI to upskill faster
- The ways in which ChatPRD is baked into her own workflow
- How building ChatPRD is making Claire a better PM
- How Claire uses AI as a tech-forward parent

This is a must-watch for anyone interested in turning their side hustle into a thriving business or who works in product.

If you found this episode interesting, please like, subscribe, comment, and share!

Thanks to Google and LTX Studio for sponsoring this episode!

The Gemini 2.5 family of models is now generally available. 2.5 Pro, the most advanced model, is great for reasoning over complex tasks; next up, 2.5 Flash finds the sweet spot between performance and price; and finally, 2.5 Flash Lite is ideal for low-latency, high-volume tasks. Start building in Google AI Studio at ⁠https://ai.dev/⁠

LTX Studio is helping storytellers go from concept to delivery in one seamless platform. Whether you're storyboarding your next film, prototyping ad concepts, or creating pixel-ready assets, LTX Studio allows you to fully realize your imaginations. Check them out here: ⁠https://tinyurl.com/2d5nx3ut⁠

Want even more?
Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:
- Subscribe to Every: https://every.to/subscribe
- Follow him on X: https://twitter.com/danshipper

Links to resources mentioned in the episode:
- Claire Vo: https://x.com/clairevo; @chiefproductofficer
- ChatPRD: https://www.chatprd.ai/; https://x.com/chatprd; https://www.linkedin.com/company/chatprd/; https://www.youtube.com/@ChatPRD
- Some of the AI tools that Claire used to build ChatPRD: http://Clerk.dev; https://tiptap.dev/
- Greeking Out, the Greek mythology podcast that Claire’s son enjoys: https://www.nationalgeographic.com/podcasts/greeking-out