SaaS Marketing Weekly #59: The 4 growth channels that every SaaS business needs
Aug 26, 2025
Discover the four essential growth channels every SaaS business should harness. Learn how owned content builds your foundation, while paid ads can supercharge your reach. Explore the significance of earned credibility through reviews and referrals that enhance trust. Uncover the power of strategic partnerships for exponential lead generation. Balancing these channels is crucial to avoid stagnation and ensure continuous growth. Tune in for actionable strategies that can elevate your marketing game!
AI Snips
Chapters
Transcript
Episode notes
Owned Channels Compound Over Time
- Owned channels are foundational assets you control that compound over time.
- They are slow to build but cannot be taken away once created.
Gong's Owned Content Example
- Gong demonstrates strong owned content through LinkedIn posts and videos.
- Their senior people act as genuine thought leaders and drive growth.
Amplify Owned Content With Paid Ads
- Use paid channels to accelerate reach when owned channels are small.
- Combine paid ads with owned content to build awareness quickly.