In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you're a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth.
Takeaways:
- Owned: Content you control (LinkedIn posts, blogs, podcasts, case studies) — foundational but slow to build
- Paid: Ads that accelerate your reach — LinkedIn, Google, Meta ads for top-of-funnel and retargeting
- Earned: The credibility you can’t buy — reviews, referrals, case studies, testimonials
- Partnerships: The multiplier — co-host webinars, guest posts, and create alliances for exponential lead gen
- Balance all four channels — don’t rely on just one, or you risk stagnation
- Evaluate and score your business on each category to identify where to improve
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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io
