Future of Fitness

Jenn Pishko - The CrossFit Medical Society

Feb 4, 2025
Jenn Pishko, a seasoned CrossFitter and co-founder of the CrossFit Medical Society, discusses the vital link between fitness and healthcare. She emphasizes the shift towards preventative care, exploring how CrossFit gyms can serve as community health hubs. Innovative solutions to blend healthcare with fitness, like a crowdfunded healthcare platform, are highlighted. Jenn advocates for education and community support to improve health outcomes, envisioning a future where fitness and healthcare seamlessly unite for holistic wellness.
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INSIGHT

Fitness Industry Shift

  • The fitness industry is becoming more focused on health, not just aesthetics.
  • This shift is driven by rising healthcare costs and awareness of preventable diseases.
INSIGHT

Healthcare Evolution

  • The healthcare system has historically focused on treating acute diseases.
  • Now, the focus is shifting towards addressing chronic lifestyle-related diseases.
INSIGHT

CrossFit Medical Society Solutions

  • CrossFit Medical Society offers tools for affiliates to support members' health.
  • These include direct-to-labs and a crowdfunded healthcare service.
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