How Much Should Your Charge For Your Product or Service

[00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service

[00:40] How does one settle on pricing for a product?

[00:48] Neil completely made it up. There was no logic behind his pricing.

[01:35] If the market for your product is saturated, compare yourself to your competitors.

[01:55] You can charge the same or more if your product is comparable.

[02:20] Make sure you are price-matching or charging just under your competitor’s rates.

[03:35] Price Intelligently is a great resource.

[04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products.

[04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product.

[05:12] Crazy Egg has a partner that helps you chart out your rates.

[05:50] Never take advice blindly, always run A/B tests.

[06:51] Pricing is the biggest lever that you can pull.

[07:04] Some companies adjust pricing as often as four times per year.

[07:15] Do your due diligence and go with what seems right.

[07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why?

[08:27] That’s it for today!

[08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How Much Should Your Charge For Your Product or Service | Ep. #685