What does it take to break into marketing as a career changer or newcomer, now that AI is reshaping how buyers choose and how employers hire? Refine Labs’ Stephanie Crugnola and Daniel Zaitz join a post-grad marketing class to share how a high school English teacher and a Brazilian marketer rebuilt their careers in North America.
They cover the four eras of marketing and why AI visibility (GEO) now shapes buyer shortlists. They explain why trust beats a polished AI-written résumé, and how to turn a career change into a compelling story using ethos, logos, and pathos. They also share how to build a portfolio and a network before anyone hires you. The Q&A covers feeling stuck, B2C vs. B2B, Reddit and Discord, and whether to specialize.
Stacking Growth | The B2B Marketing Podcast