

DJ to "Hotelier of the Year": Meet Claudio Meli
Sep 28, 2025
Claudio Meli, General Manager of THE PLACE Firenze and Virtuoso's Hotelier of the Year for 2025, shares his fascinating journey from DJ to hospitality leader. He reveals how his DJ background helps him read guest needs and craft unique experiences. Claudio discusses his ambitious plans for expanding The Place brand across Italy and details his upcoming projects, including community support initiatives. His blend of creativity and passion sets a new standard in the hospitality world!
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From DJ To Concierge
- Claudio Meli started hospitality at 20 after studying law and working as a DJ across Europe.
- A chance interview with the Hotel Savoy concierge turned his curiosity into a concierge career and lifelong passion.
Leverage Sense Of Place
- Emphasize local culture, art, and cuisine to give guests memorable experiences rooted in place.
- Use your city's history and beauty to craft authentic, emotion-driven hospitality offerings.
Reading The Room Matters
- Claudio compares DJing to hospitality: you must read the crowd and create the right atmosphere.
- He values small-scale hotels because they let him meet most guests and build friendships daily.