The Google Ads Podcast eCommerce Success with Demographic-Focused Creatives
Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now.
Chapters:
- 00:00:00 - The Value of Demographic-Specific Creatives
- 00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns
- 00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points
- 00:02:40 - Strategy: Expanding into New Demographics with Creative
- 00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience
- 00:04:47 - Adopting a "Test and Learn" Approach for Creatives
- 00:06:05 - Aligning the Post-Click Experience with Ad Creative
- 00:06:56 - Balancing Demographic Relevance with Brand Identity
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