Jesse Cool: Inspiring The Next Generation Of Ingredient-Driven Food

#184: Organic restaurateur Jesse Cool sits down with Dave to talk about the positive path forward she sees in healing our broken food system: embracing and empowering young people who want to farm, cook, serve, and fill every other aspect of sharing healthy meals within communities.

Jesse Ziff Cool has been committed to serving local, fresh, and sustainable food for 46+ years in her Northern California restaurants. She has written seven cookbooks, including the recently re-released Simply Organic. As a dedicated fan of local farmers, ranchers, and fisherman, Jesse has been a longtime attendee of the EcoFarm Conference and has served on their board.

To watch a video version of this podcast please visit:

https://www.realorganicproject.org/jesse-cool-inspiring-the-next-generation-of-ingredient-driven-food-episode-one-hundred-eighty-four

The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.

The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).

To find a Real Organic farm near you, please visit:

https://www.realorganicproject.org/farms

We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.

If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Fans!

https://www.realorganicproject.org/1000-real-fans/

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