Switched on Pop

Put your headphones on for TikTok's Addison Rae

May 1, 2025
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INSIGHT

TikTok's first pop star attempt

  • Addison Rae is a TikTok star trying to become the first major pop superstar from the platform.
  • She leverages her enormous TikTok fame with music collaborations and a cult fan base to transition into pop music.
INSIGHT

Harsh backlash challenges transition

  • Addison's first single 'Obsessed' had a metatextual theme about influencer-fan dynamics but received harsh criticism.
  • Early backlash made her want to quit music, revealing the difficulty in transitioning from TikTok to enduring pop success.
INSIGHT

Demo leaks reignite interest

  • Leak of Addison's demos sparked renewed interest and favorable responses, leading to her debut EP release.
  • The EP features multiple styles showing her experimentation and growing comfort with her pop sound.
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