
The School of Greatness The Identity Shift That Unlocks Wealth | Jen Sincero
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Dec 5, 2025 Jen Sincero, renowned author and success coach, dives deep into the mindset shifts necessary for unlocking wealth. She reveals how her childhood beliefs about money, tied to love and guilt, shaped her financial struggles. By transforming phrases like 'I can't afford it' into powerful affirmations, Jen emphasizes the importance of viewing money as energy. She shares the discomfort of outgrowing relationships, encouraging listeners to embrace fear as a compass for growth. Learn why abundant people treat money with love and take bold daily actions.
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Money Is Morally Loaded
- People conflate desire for money with greed and treat talking about wealth as morally suspect.
- That stigma makes earning and discussing money emotionally charged and blocks openness and learning about finance.
Choose Growth Over Comfort
- Decide whether you'll shrink to make others comfortable or prioritize your growth and expand your community.
- Seek new people who match your rising frequency and focus on relationships that inspire you.
Desire Is The Truth To Think
- Desire reveals the truth of who you are meant to become, regardless of current appearances.
- Thinking the truth regardless of appearances is the core of creating a new reality.












