Want to build and scale your e-commerce brand like a pro? In this episode, we sit down with Matt Altman from Right Side Up to uncover the secrets behind his incredible journey from retail arbitrage to successfully launching and selling multiple brands. Matt spills the beans on his innovative PPC launch strategies and the revolutionary "plum cart" concept for cross-promotion, offering a treasure trove of insights for anyone looking to take their e-commerce game to the next level.

Discover the key elements that make or break brand exits, especially the pivotal role of intellectual property in boosting business valuation. Matt walks us through his strategic transition into the supplement market, leveraging repeat purchases and higher margins to drive growth. Get hands-on tips for launching new products on Amazon, including how to effectively deploy substantial budgets, harness Amazon's internal tools, and target competitive yet conquerable categories for long-term success.

We also dive deep into advanced PPC campaign optimization techniques, from setting up exact match and ASIN targeting campaigns to the art of conversion rate optimization. Learn about the power of image and title testing on Amazon listings, and the latest trends in search result layouts. Matt shares his favorite tools for managing e-commerce brands and highlights the significance of cash flow management and affiliate marketing. This episode is packed with actionable advice and real-world examples that you won't want to miss!

How can the guests contact?  website, email, social?

• Website: https://hadleydesigns.com ←- Doesn’t look like the correct link.  Check with Josh before recording.
• Linkedin: https://www.linkedin.com/in/joshhadley
• Podcast: https://ecommbreakthrough.com/podcast/
  
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