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The Daily Sales Show

Negotiation Strategies to Close More Deals (Without Cutting Price)

Apr 17, 2025
44:09

If you are giving discounts too easily when negotiating, then you should watch negotiation experts, Sarah Brazier and Armand Farrokh, as they reveal how top performers maintain value during high-stakes deals.

Learn why your first reaction to discount requests matters, how to get the full ask before negotiating, and techniques for creating options that win deals without sacrificing margin.

They gave practical strategies for negotiating with confidence and closing deals in one clean cut. 

You'll Learn:
  • How to respond when buyers ask for discounts
  • Ways to lock down commitments before offering concessions
  • Strategies for creating win-win options that protect your value

The Speakers:

James Buckley, Sarah Brazier and Armand Farrokh

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