On this episode of the Traction podcast, Neil Patel, Co-Founder of NP Digital, shares lessons from successes and failures in building and scaling startups and brands to eventually bootstrapping NP Digital  $100 million in revenue.

Neil is a New York Times bestselling author, has 4 million monthly blog visitors, more than 50 million downloads on his  Marketing School podcast, and a YouTube channel boasting 31 million views.

Specifically, Neil discusses:

- How failures and mistakes helped him find success in entrepreneurship.

- How he built a massive personal brand to drive growth to many of his ventures.

- Key steps he used to bootstrap NP Digital to $100 million in revenue.

- The duties of a CEO and the distinction between Founder and CEO.

- Top trends that will shape the future of marketing.

- How to look for industries with large markets and lower competition.

Resources mentioned:

NP Digital Website

SEO Tool by Neil: Ubersuggest

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