Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Scaling Your Social Media Marketing Agency to $10K Months

Dec 29, 2024

As the New Year approaches, excitement brews for transforming your social media marketing strategy. Discover how to harness this energy to scale your agency towards $10K months. Key strategies include elevating your prices to reflect premium services, intensifying branding efforts, and building the right team through outsourcing. This journey emphasizes recognizing your value and making bolder choices, all while setting the stage for sustainable growth in the coming year.

28:01

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Quick takeaways

Embracing premium pricing as a social media manager is essential for transitioning from low rates to achieving sustainable $10K months.

Effective scaling involves diversifying marketing strategies and outsourcing tasks to focus on growth and enhance your personal brand.

Deep dives

Harnessing New Year Energy

Entering a new year often brings a surge of motivation and excitement, inspiring individuals to take action toward their goals. This time of year reminds many of past milestones, such as the pivotal moment when the speaker sent their first cold pitch on New Year's Eve in 2018, propelling them into a career change. The energy associated with the onset of a new year can serve as a catalyst for setting and achieving professional aspirations. This notion is particularly encouraging for those considering or currently pursuing social media management as a career, emphasizing the importance of taking decisive steps despite the timing challenges.

Harnessing New Year Motivation for Business Growth

7min

Sustainable Scaling Strategies for Your Marketing Agency

21min

It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year.

I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the energy of the new year to start scaling, to step things up a notch and perhaps work towards that juicy illustrious goal of hitting a 10K month.

I'm going to be sharing the three key steps you need to focus on in 2025 if your goal is to scale to 10k months as a social media manager.

Increasing your prices, stepping into the role of a premium service provider
Increasing your marketing, focusing on building your brand
Outsourcing and building your dream team

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Have a great week guys!
Ellen xx

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