Jeremiah Prummer: Maximising Attribution

​​In today's episode, hosts Taylor and Cody sit down with special guest Jeremiah to explore the fascinating realm of influencer marketing and post-purchase surveys. They uncover the secrets behind effective attribution, gain insights into consumer behavior, and learn how brands can leverage surveys to make better marketing decisions. We discuss the psychology of advertising, share personal experiences, and discuss the importance of understanding the longer buying process for products. This episode is full of insightful influencer tips and tricks so take a deep dive with us into the world of marketing analytics and all things influencer marketing!

[00:00:00] Influencer marketing: High attribution with surveys.

[00:05:40] Psychology of customer buying and advertising myopia.

[00:08:03] Influencers influence product purchases over time.

[00:10:30] Limited research on brand attribution and survey methods.

[00:23:29] Limited attribution for promo codes and surveys. Longer consideration window for influencer marketing.

[00:26:08] Influencers have impactful trust, unlike regular ads.

[00:30:27] Trust modeling, halo effects & social posting.

[00:33:25] Understanding why people buy is valuable.

[00:36:22] Differentiate initial discovery from current source.

[00:39:37] Trust, brands, revenue, listener perspectives: Joe Rogan.

[00:42:04] Customer insight platform launch.