The Game with Alex Hormozi Give More, Ask Less: Building Goodwill and Making Money | Ep 569
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Jul 27, 2023 Discover the art of balancing generosity and asking in business to enhance growth. Learn how strategic giving fosters goodwill with audiences and transforms customer relationships. Delve into effective audience engagement tactics, creating content that prioritizes value while incorporating thoughtful promotions. Understand the vital role of timing and patience in decision-making for long-term success. Gain insights from personal experiences that showcase the power of building trust through consistent, generous contributions.
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Give Until They Ask
- Give until your audience asks, instead of following a strict give-give-give-ask formula.
- Focus on providing consistent value, building goodwill, and selling privately when asked.
Public Giving, Private Selling
- Giving publicly builds goodwill and reinforces brand reputation, making asks more effective.
- Private selling allows for personalized interactions and stronger relationship building.
Audience as an Asset
- Focus on building your audience, as it's the real asset, not individual pieces of content.
- Consistent giving compounds audience growth, reducing the need for public asks.
