
The Colin and Samir Show
Why the Try Guys are starting a streaming service
May 27, 2024
The Try Guys cofounders discuss launching their streaming platform 2nd Try, the challenges of managing a team and YouTube's algorithm, excitement for new collaborations, breaking free from YouTube's restrictions with Second Try TV, revenue models and brand integrations, transitioning to a paywall model, and the future of monetization in content creation.
46:54
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Quick takeaways
- The Try Guys faced challenges with the YouTube algorithm pushing them towards creating content that suited the platform's preferences, leading to a sense of content dilution, They strategically planned the Second Try platform's launch to break free from algorithm constraints and offer diverse content experiences.
Deep dives
Challenges with YouTube Algorithm and Content Dilution
The Try Guys faced challenges with the YouTube algorithm pushing them towards creating content that suited the platform's preferences, leading to a sense of content dilution. The algorithm's focus on consistency hindered their creative flexibility, resulting in a need for a new approach. They aimed to break free from the algorithm's constraints and offer varied content experiences beyond the platform's expectations.
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