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The Try Guys cofounders discuss launching their streaming platform 2nd Try, the challenges of managing a team and YouTube's algorithm, excitement for new collaborations, breaking free from YouTube's restrictions with Second Try TV, revenue models and brand integrations, transitioning to a paywall model, and the future of monetization in content creation.
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- The Try Guys faced challenges with the YouTube algorithm pushing them towards creating content that suited the platform's preferences, leading to a sense of content dilution, They strategically planned the Second Try platform's launch to break free from algorithm constraints and offer diverse content experiences.
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Challenges with YouTube Algorithm and Content Dilution
The Try Guys faced challenges with the YouTube algorithm pushing them towards creating content that suited the platform's preferences, leading to a sense of content dilution. The algorithm's focus on consistency hindered their creative flexibility, resulting in a need for a new approach. They aimed to break free from the algorithm's constraints and offer varied content experiences beyond the platform's expectations.
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