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Why the Try Guys are starting a streaming service

The Colin and Samir Show

CHAPTER

Evolution of Try Guys and New Revenue Models

The chapter discusses the evolution of the Try Guys from a BuzzFeed show to a multi-format entertainment company, emphasizing the importance of audience-directed content formats and the launch of a streaming service called Second Try. It explores the shift towards direct-to-consumer offerings, advertising strategies like creator takeovers on YouTube, and the utilization of brand integrations for revenue generation.

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