Interview: Production and Distribution Strategies of a Six-Figure Author, with Anna Featherstone and Fiona Tarr

In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with indie author Fiona Tarr about the production and distribution strategies that helped her grow from her first fantasy novel in 2014 to becoming a six-figure mystery and crime writer today. Fiona explains how she keeps her production pipeline on track, why her long-term preorder strategy has been so effective across platforms, and what she's learned about library distribution and audiobook production.

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Sponsor

This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family.

About the Host

Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time.

About the Guest

Fiona Tarr writes bold, fast-paced crime and mystery novels set in small Australian towns and featuring strong female leads. Her bestselling Opal Fields series has reached number one in the Amazon Australia store and has drawn comparisons to Jane Harper, Patricia Wolf, and Melinda Leigh. A great-niece of My Brother Jack author George Johnston, Fiona brings a contemporary voice to her family's literary legacy. She lives in Noosa, Australia, with her husband, near their two adult children, and can be found on Facebook.