Masters of Scale

Rapid Response: Can bankruptcy save movie theaters? with Alamo Drafthouse CEO Shelli Taylor

Apr 15, 2021
Shelli Taylor, the CEO of Alamo Drafthouse, shares insights into the company's recent Chapter 11 bankruptcy filing. Despite facing 12 challenging months with little revenue, she is optimistic about a recovery sparked by a surge in moviegoers. Taylor discusses the emotional aspects of embracing bankruptcy and the innovative strategies being implemented to adapt to the evolving film industry, including private theater rentals and engaging stakeholder communication. Her journey illustrates the resilience and hope that can emerge from adversity in the cinematic landscape.
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ANECDOTE

Back to the Movies

  • Alamo Drafthouse had 12 months without meaningful revenue.
  • The release of Godzilla vs. Kong and increased vaccinations brought a phenomenal weekend.
ADVICE

Bankruptcy as a Tool

  • Understand bankruptcy; Chapter 11 is restructuring, not closure.
  • It's a helpful tool to force all parties (banks, lenders, landlords) to find solutions together.
ADVICE

Navigating Bankruptcy

  • Communicate frequently with internal teams, partners, vendors, and landlords during bankruptcy proceedings.
  • Prepare for the emotional toll of bankruptcy on everyone involved; it's a significant stressor.
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