241. Jacob Peters, Co-founder and CEO of Superpower
Jun 11, 2024
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Jacob Peters, co-founder and CEO of Superpower, discusses productizing healthcare, democratizing concierge medicine, and building a consumer longevity brand. He emphasizes the need for a cultural revolution in healthcare, personalized protocols, and future roadmap for Superpower's expansion.
Superpower focuses on productizing healthcare and democratizing concierge medicine.
Addressing systemic healthcare issues requires a shift towards proactive, data-driven personalized care.
Deep dives
Importance of Prioritizing Personal Health
Prioritizing personal health is essential, yet often overlooked. The podcast episode highlights the neglect of investing in personal biology despite splurging on software and consultants. Jacob Peters, CEO of Superpower, discusses how his mother's health crisis inspired him to start the company. The emphasis is on productizing healthcare, democratizing concierge medicine, and creating a consumer longevity brand.
Challenges in Traditional Healthcare Systems
The podcast delves into key challenges within traditional healthcare systems. It discusses the inadequacies of reactive and surgical approaches that overlook root causes. The narrative highlights the 17-year gap in medical practices, emphasizing the importance of a more proactive and data-driven model. There's a call to address systemic issues and shift towards personalized, comprehensive healthcare.
Role of Technology in Democratizing Healthcare
Technology is identified as a pivotal factor in democratizing healthcare services. The episode explores how technology can bridge gaps and enable access to advanced medical protocols for a wider audience. It highlights the potential for cloud-based digital health systems to empower individuals in making informed health decisions. The discussion revolves around leveraging technology to revolutionize the healthcare landscape.
Creating a Cultural Revolution in Health and Wellness
The podcast advocates for a cultural revolution in health and wellness. Drawing parallels to iconic brands and movements in other industries, the episode underscores the need for a unifying health brand. It emphasizes the importance of community building, shared struggles, and lifestyle branding in transforming healthcare perceptions. The vision is to establish a health super app that integrates diverse health aspects into a cohesive platform, promoting holistic well-being.
Today, I’m joined by Jacob Peters, co-founder and CEO of Superpower.\
After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.
In this episode, we talk about the company’s all-in-one membership.
We also cover:
• Productizing healthcare • Democratizing concierge medicine • Building a consumer longevity brand
- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:22) Jacob’s background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion
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