241. Jacob Peters, Co-founder and CEO of Superpower

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Jun 11, 2024

Jacob Peters, co-founder and CEO of Superpower, discusses productizing healthcare, democratizing concierge medicine, and building a consumer longevity brand. He emphasizes the need for a cultural revolution in healthcare, personalized protocols, and future roadmap for Superpower's expansion.

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ANECDOTE

Mother's Health Struggles

Jacob Peters' mother suffered from chronic cluster headaches, a debilitating condition.
Traditional medicine offered limited relief, prompting him to explore alternative approaches.

ANECDOTE

Personal Health Crisis

Peters' personal health crisis involved an autoimmune disease and a misaligned healthcare system.
He underwent unnecessary surgeries due to financial incentives favoring procedures over root cause analysis.

INSIGHT

Healthcare's Branding Problem

Healthcare lacks a relatable brand, unlike other industries that have successfully built movements.
A cultural revolution is needed to address systemic issues and shift consumer perspectives.

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