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The Indian Startup Show

Karan Singh, CEO & Founder of Aristobrat, on redefining fashion entrepreneurship.

May 14, 2024
Karan Singh, CEO & Founder of Aristobrat, discusses his journey in fashion entrepreneurship from Scandinavia to founding his brand. He shares insights on financial strategies, brand building, social media marketing, Google ads, decision fatigue, and staying true to brand identity. Karan also talks about favorite brands, fashion disasters, the importance of gut instincts, and advice for aspiring founders and fashion enthusiasts.
34:18

Episode guests

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Quick takeaways

  • Innovative financial strategies like factoring can kickstart a fashion venture.
  • Emphasizing storytelling in social media marketing builds trust and connection with consumers.

Deep dives

Building a New Breed of Gentlemen

Aristotle Brat aims to create a unique blend of characters like Daniel Craig's James Bond, representing class and sophistication, and Donnie Stark's Iron Man, epitomizing a rebellious nature. The brand targets individuals who challenge traditions and aspire to shape future generations. By offering high-quality men's clothing at affordable luxury prices, Aristotle Brat strives to empower men to make stylish fashion choices for a progressive image.

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