20min chapter

The Indian Startup Show cover image

Karan Singh, CEO & Founder of Aristobrat, on redefining fashion entrepreneurship.

The Indian Startup Show

CHAPTER

Digital Marketing Strategies and Influencer Market Insights

Exploring the significance of digital marketing, this chapter delves into social media advertising focusing on target market understanding and brand messaging. Insights on influencer marketing in the fashion industry reveal challenges in men's fashion due to saturated markets and diluted value. Additionally, discussions span Google ads, business philosophies like alternative knowledge over excess information, and hiring strategies emphasizing core functions.

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