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HBR On Strategy

Best Buy’s Hubert Joly on Redefining Your Company’s Purpose

Feb 7, 2024
Hubert Joly, former CEO of Best Buy, re-defined the company's purpose by prioritizing fair pay and employee advancement. He found ways to work with competitors like Amazon. Joly discusses the challenges of leadership and the importance of embracing stakeholders and pursuing a noble purpose.
29:19

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Quick takeaways

  • Redefining a company's purpose and aligning incentives can turn around a struggling organization.
  • Embracing stakeholder capitalism and pursuing a noble purpose can lead to long-term success.

Deep dives

Best Buy turnaround through holistic strategy

When Hubert Joly became CEO of Best Buy in 2012, the company was struggling as online retailers like Amazon were gaining popularity. Joly turned the retailer around by prioritizing fair pay for workers, opportunities for employee advancement, and collaboration with customers, the community, and even competitors. By redefining the organization's purpose and aligning incentives, Joly transformed Best Buy into a successful company.

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