SYSCA founder Lucy Blakiston returns to the Fold for the first time in a while to talk through a truly singular year. Her business pivoted to being what it was perhaps always meant to be – her, as a solo news-explaining creator, working for her audience primarily. That meant saying goodbye to her two co-founders and taking on the whole load herself. But it also saw her sign a huge global book deal, move to Portugal, hit a deep depression, confront the realities of covering the war in Gaza online, move back to Blenheim. She also watched Instagram become Twitter in the process, while Substack became her true home. She joins Duncan Greive for an incredibly candid conversation about the reality of UGC life in 2024.

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