The Best One Yet 🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.
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Feb 13, 2025 Local Light Beer is making waves, especially among millennial dads. BuzzFeed is set to launch a unique social media app to combat negativity online. Elf Beauty's tongue-in-cheek campaign highlights the humor in their marketing concerning CEOs named Richard. Plus, the latest Valentine's Day craze? Faux-quets, where bouquets take unexpected forms like sushi and Legos. The blend of playful marketing and emerging trends shows how brands are creatively engaging their audiences.
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Local Light Beer Surge
- The fastest growing beer in America is local, light craft beer, defying alcohol trends.
- This surge is driven by millennial dads transitioning to lighter beers as their metabolisms change.
Celebrity Light Beer
- Celebrities like Hulk Hogan, Troy Aikman, and the Kelce brothers are launching or buying light beer brands.
- This trend reflects the growing popularity and profitability of this category.
Graduation Gift Beers
- Recognize life's graduation moments, like millennials becoming parents, and adapt products accordingly.
- Craft breweries are capitalizing on this by offering lighter beers for changing preferences.