The Best One Yet

🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.

Feb 13, 2025

Local Light Beer is making waves, especially among millennial dads. BuzzFeed is set to launch a unique social media app to combat negativity online. Elf Beauty's tongue-in-cheek campaign highlights the humor in their marketing concerning CEOs named Richard. Plus, the latest Valentine's Day craze? Faux-quets, where bouquets take unexpected forms like sushi and Legos. The blend of playful marketing and emerging trends shows how brands are creatively engaging their audiences.

21:18

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The surge in popularity of Local Light Beer highlights a shift among Millennial dads toward lighter options as they adapt to changing lifestyles.

Elf Beauty's provocative 'So Many Dicks' campaign shines a light on the urgent need for diversity in corporate leadership and resonates with its diverse consumer base.

Deep dives

Craft Breweries Innovate with Light Beer

Craft breweries across America are responding to a resurgence in the popularity of light beers by launching their own versions. With consumers experiencing flavor fatigue from heavier IPAs, local light beer has become the fastest-growing beer category, showcasing a 54% revenue increase in the last quarter of the previous year. Notable figures like the Kelsey brothers have entered the market, buying a light beer brand and witnessing a substantial sales spike. This trend reflects a shift as millennial men, now transitioning into fatherhood, are gravitating towards lighter, easily drinkable options that align with their changing lifestyles.

Intro

4min

Trends in Light Beers and Social Media Innovation

16min

Marketing Strategies for Millennials and Gen Z Amid Economic Changes

2min

Rock Legends, Ice Cream Delights, and Super Bowl Stats

2min

Engaging with the Audience: Birthdays, Reviews, and Football Insights

3min

The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.

BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.”

Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement.

Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.”

$ELF $BZFD $BUD

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 🍦Ben & Jerry’s Phish Food. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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