🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.
The Best One Yet
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Trends in Light Beers and Social Media Innovation
This chapter explores the burgeoning trend toward light craft beers among millennials and the revenue spikes for local breweries, while also analyzing BuzzFeed's initiative to launch a positive social media app. Additionally, it critiques corporate diversity through Elf Beauty's humorous marketing campaign, contrasting it with broader setbacks in corporate diversity efforts.
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