Dave Cohen, an award-winning BBC comedy writer known for shows like Horrible Histories, shares his insights on incorporating humor into all genres. He discusses the challenges of transitioning from TV writing to self-publishing novels and why comedy is vital for writers. Cohen emphasizes the balance between originality and clichés in humor, as well as the importance of perseverance in storytelling. He also reflects on the role of community in marketing books and the joy of engaging readers through laughter.