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What is goblin mode?

Jun 29, 2025
Discover the fascinating rise of 'Goblin Mode,' a term that won an impressive 93% of votes to become the 2022 Word of the Year. Dive into its meaning—shamelessly embracing one’s true self, often in a cozy, indulgent way. Explore how this cultural phenomenon reflects our changing attitudes post-pandemic and challenges societal norms. Delve into its origins and why you’ll be hearing it more often in 2023. Is going goblin mode a rebellion or simply a new way of living? Tune in for the insights!
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INSIGHT

Meaning of Goblin Mode

  • Goblin Mode means unapologetically living lazily or selfishly, rejecting societal norms.
  • It captures a growing cultural feeling of embracing imperfection and self-indulgence.
ANECDOTE

Goblin Mode's Viral Origin

  • Goblin Mode relates to folklore goblins, known as primitive and unpleasant creatures.
  • It went viral in 2022 after a false rumor linked it to Kanye West, sparking massive TikTok use.
INSIGHT

Cultural Rebellion of Goblin Mode

  • Goblin Mode resonates as a reaction to pandemic fatigue, war, and climate crisis anxiety.
  • It represents a cultural rebellion against pressure to maintain perfect appearances online.
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