

How He Turned a $67 Offer into an 8-Figure Business
11 snips May 21, 2025
James Swanwick, a successful entrepreneur and author of 'Clear,' shares his journey from being $1 million in debt to building an 8-figure enterprise that helps high achievers quit drinking. He discusses the pivotal moment of raising prices to attract a more dedicated clientele and emphasizes the importance of connecting deeply with clients. James dives into leveraging data-driven insights and tools like ChatGPT to understand customer pain points, ultimately revealing his blueprint for achieving what he calls 'entrepreneurial utopia.'
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James' Debt to Success Story
- James Swanwick went from facing nearly a million dollars in debt to creating an eight-figure business.
- His journey started with raising prices drastically and shifting his business focus.
Blue Blockers Success Start
- James launched Swanee's blue blocking glasses inspired by Ryan Moran's podcast.
- Celebrity endorsements and smart PR boosted the brand quickly to a million-dollar business.
Pandemic Debt Crisis
- Pandemic sales drop and overstocked inventory brought James' business to the brink of bankruptcy.
- He moved back in with his dad and grappled with nearly a million in debt while seeking help from his network.