How Much Can Your Remodeling Biz Afford to Spend on Marketing? (Hint: it's not X% of revenue)

In this episode of Remodelers On The Rise, Kyle Hunt sits down with Spencer Powell, CEO of Builder Funnel, to unpack the marketing math remodelers need. You’ll learn how to set a practical budget, track lead sources, and focus on ROI so you know exactly what you can afford to spend to acquire clients. Spencer walks you through Builder Funnel’s “attract → convert → nurture → measure” framework, and they share actionable wins you can implement immediately—whether that’s smarter offers on your website or follow-up strategies you may be skipping.

Plus, if you’re ready to do more than just listen, hear how you can work with Builder Funnel: start by visiting builderfunnel.com/rotr.

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Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing.

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Takeaways

Surrounding yourself with the right people is crucial for success. Networking and peer groups can significantly impact your business. Understanding how much to spend on marketing is essential for growth. Investing in marketing should be viewed as a long-term strategy. Knowing the value of a customer helps in determining marketing spend. A marketing engine consists of attracting, converting, nurturing, and measuring leads. Tracking and measuring marketing efforts is often overlooked by remodelers. Quick wins can be achieved by reaching out to past clients and leads. Building a marketing strategy takes time and consistency. The importance of playing the long game in marketing efforts.

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Chapters

00:00 Introduction and Wisdom Sharing 03:40 The Importance of Networking and Peer Groups 06:47 Understanding Marketing Spend for Remodeling Businesses 09:40 The Value of Customer Acquisition Costs 12:37 Investment Mindset in Marketing 15:37 Calculating Customer Value and Marketing Ratios 18:31 Building a Marketing Engine: Attract, Convert, Nurture 21:35 Strategies for Attracting Clients 29:18 Lead Generation Strategies 31:01 Nurturing Leads Effectively 33:01 The Importance of Measurement 36:42 Tracking Marketing Success 40:45 Understanding Customer Acquisition Costs 44:40 Quick Wins for Remodelers 49:35 Creating a Marketing Through Line 51:43 The Long Game in Marketing