Secrets To Scaling Your Ecommerce Brand Ep 532: How to Find a Blue Ocean in the Red Ocean of Beauty with Julie Floyd, StyldLife
The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.
In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope.
Listen and learn in this episode!
Key takeaways from this episode:
- Be open to new opportunities and constantly look for areas to grow and expand the business.
- Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
- Listen and learn from others to gain valuable insights and perspectives.
- Utilize platforms like TikTok for marketing and communication to reach new audiences.
Recommended Tools/App:
Slack: https://slack.com/
Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
Recommended Podcast/Audiobook:
Cutting for Stone by Abraham Verghese:
https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M
Today’s Guest:
Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings.
Connect and learn more about Julie and StyldLife:
LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/
Email: jfloyd@styldlife.com
Website: https://www.styldlife.com/